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March 16th, 2017

Canada’s largest food retailer teams up with the Canadian Cancer Society to sell live daffodils in Alberta and the Northwest Territories

Edmonton, Alberta – March 16, 2017 – With April’s Daffodil Month just around the corner, the Canadian Cancer Society is pleased to announce that Your Independent Grocer stores in Alberta and the Northwest Territories will be selling live flowers in support of the charity’s long-standing fundraising campaign.

From today until March 30, these provinces’ 13 Your Independent Grocer stores will sell fresh cut daffodils for $5.99 and potted daffodils for $8.99. For every bunch of fresh cut or potted daffodils sold, $2 will be donated to the Canadian Cancer Society.

“When you buy Canadian Cancer Society daffodils you will be saving lives and helping people who are living with cancer now and in the future,” says Chelsea Draeger, executive director for the Canadian Cancer Society in Alberta and the Northwest Territories. “2017 marks 60 years since the first daffodils were sold to support the Canadian Cancer Society. Funds raised have helped increase the cancer survival rate from 25% in the 1940s to over 60% today,” she adds.

Money raised during Daffodil Month helps local patients and their families. Donations fund life-saving research, support services and other important work that means fewer Canadians will be touched by the disease.

Last year, thanks to Canadians generous support of Daffodil Month and the Canadian Cancer Society’s other fundraising activities, the charity was able to fund:

  • $44 million in world-class research to fight all cancers
  • $68 million in programs and services for patients and their families that helped almost 163,000 Canadians and more than 6,800 people in Alberta and the Northwest Territories

“Loblaw Companies is pleased to partner with Canadian Cancer Society to support Daffodil Month fundraising efforts in Alberta and the Northwest Territories,” says Leila Fenc, senior director of community investment, Loblaw Companies Limited. “When you buy daffodils, they brighten up your home and bring hope to people living with cancer.”

The Daffodil Month partnership between the Canadian Cancer Society and Loblaw started in Ontario in 2014 and expanded to Eastern Canada last year. To date, almost $500,000 has been raised through this collaboration.

In Alberta and the Northwest Territories, Canadian Cancer Society daffodils will be available at the following stores: 

  • Tipton's Your Independent Grocer, Athabasca
  • Sage Hill City Market, Calgary
  • Hardy's Your Independent Grocer, Devon
  • Jocelyn's Your Independent Grocer, Drayton Valley
  • Brewery City Market, Edmonton
  • Coubrough's Your Independent Grocer, Edson
  • Michelle's Your Independent Grocer, Fort McMurray
  • High Level Your Independent Grocer, High Level
  • Britton's Your Independent Grocer, Lac La Biche
  • Sinnott's Your Independent Grocer, Red Deer
  • Gottfried's Your Independent Grocer, Westlock
  • Glen's Your Independent Grocer, Yellowknife
  • Trevor's Your Independent Grocer, Yellowknife

This April, join the fight. Support Canadians living with cancer and buy fresh daffodils or a daffodil pin. Find out more at

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization dedicated to preventing cancer, saving lives and supporting people living with cancer through research funding, services and advocacy. We are Canada's largest charity fighting all types of cancer and leading authority on cancer statistics and information. To learn more, call 1 888-939-3333 or visit

Social media information

Twitter: @cancersociety

Facebook: CanadianCancerSociety

Hashtags: #JoinTheFight #DaffodilMonth 

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 198,000 full- and part-time employees, making it one of Canada’s largest private sector employers. 

Tags: charity

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