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April 29th, 2015

Fun-Filled Festivities include Fantastic Favours, Surprise Guests & Special Savings!

RED DEER, AB – April 28, 2015 – A new addition in Red Deer is now open for business!  Mastermind Toys, Canada’s largest specialty toy and children’s books retailer with 39 locations, has opened a new 4,355 sq. ft.  store located at Gaetz Avenue Crossing (5250 22nd St.).  This is the company’s sixth Alberta location.

The public is invited to enjoy the Grand Opening festivities April 30 - May 3/15 at Mastermind Toys Red Deer, where they will enjoy special savings, treats, surprise character visits and party favours.  

Mastermind Red Deer carries hundreds of leading brands including the exclusive Hansa line of life-size and lifelike plush animals; the newest selection of LEGO and PLAYMOBIL; and the hot fashion-forward line of Our Generation Dolls.  Cool construction toys by Meccano; creative craft kits by ALEX; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games and books available at this specialty toy retailer.

Hours of operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm and Sunday: 11am to 5pm.


WHO:                                  Red Deer Families

                                             Surprise Characters

                                             Mastermind Toys Team Members


WHAT:                          MASTERMIND TOYS GRAND OPENING PARTY featuring:


  • Special Mastermind Toys coupon with a 25% savings on any one  item of choice
  • Party Favours
  • Free Treats (Saturday only)


WHEN:                                 SATURDAY, MAY 2/15


WHERE:                                               MASTERMIND TOYS

                                             Gaetz Avenue Crossing

5250 22nd St



Celebrating its 31st year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 39 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton and Red Deer, AB; Langley, Coquitlam, and Abbotsford, BC. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.  Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion.  Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping.  Visit  

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