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April 15th, 2015

EDMONTON, AB – April 15, 2015 – Mastermind Toys, Canada’s largest specialty toy and children’s books retailer with 39 locations, has opened its second Edmonton location, a new 5,976 sq. ft. store located at South Edmonton Common (2004 99th Street NW).

The public is invited to enjoy the Grand Opening festivities April 16-19/15 where they will enjoy special savings, surprise characters visits, treats and party favours.  

The new Mastermind location carries hundreds of leading brands including the exclusive Hansa line of life-size and lifelike plush animals; the newest selection of LEGO and PLAYMOBIL; and the hot fashion-forward line of Our Generation Dolls.  Cool construction toys by Meccano; creative craft kits by ALEX; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games and books available at this specialty toy retailer.

Hours of operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm and Sunday: 11am to 5pm.



WHO:                                  Edmonton Families

                                             Surprise Characters

                                             Mastermind Toys Team Members


WHAT:                     MASTERMIND TOYS GRAND OPENING PARTY featuring:


  • Special Mastermind Toys coupon with a 25% savings on any one  item of choice
  • Party Favours
  • Free Treats (Saturday only)
  • Awesome in-store offers


WHEN:                                 SATURDAY, APRIL 18/15 10am-2pm


WHERE:                              MASTERMIND TOYS                                              South Edmonton Common

2004 99th Street NW



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Celebrating its 31st year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 39 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton and Red Deer, AB; Langley, Coquitlam, and Abbotsford, BC. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.  Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion.  Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping.  Visit


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