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October 26th, 2015

Canada’s Largest Specialty Toy Retailer Opens Terra Losa Location

TORONTO, ON – October 26, 2015 – More fun and games is coming to Edmonton this Holiday Season! Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has announced a new store in Terra Losa Centre, offering a well-curated selection of the best specialty toy brands at a variety of price points. This marks the fourth Mastermind store to open in Edmonton since the brand was introduced to the market 12 months ago. Other Edmonton locations are Currents of Windermere, Sherwood Park Baseline Village Plaza and South Edmonton Common.

The new 4,529 sq. ft. store at Terra Losa (170th St. NW) will open in two phases. Phase one encompasses 3,529 sq. ft. and will open in early November. The second phase will add an additional 1,000 sq. ft. to the store’s footprint and is scheduled to be ready in Spring 2016.

“Mastermind’s expansion into Edmonton has proven to be a successful strategy as we continue to grow our company in Western Canada,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We are excited to introduce our brand and share the fun, energizing and unique Mastermind shopping environment to new customers in West Edmonton.”

Terra Losa will mark Mastermind’s 10th Alberta location with stores in Calgary, Red Deer and Grande Prairie, totaling 45 toy stores across four provinces (Ontario, Alberta, British Columbia and Manitoba), and over 800 employees.

Celebrating over 30 years of selling toys and books to Canadians, Mastermind was founded by brothers Andy and Jon Levy, who wanted to offer shoppers a classic toy store experience. Both in-store and online (, Mastermind carries a distinct collection of over 10,000 unique items from leading brands including the exclusive Hansa line of life-size and lifelike plush animals; the fashion-forward line of Our Generation Dolls; and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; creative craft kits by ALEX; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games and books that customers will find at this specialty toy retailer.

The new Terra Losa store will reflect the Mastermind brand’s retail concept offering a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services that enhance the Mastermind shopping experience include free gift wrapping on all in-store purchases and a variety of creative, value-added promotions that Mastermind customers have come to know and appreciate. All of these features will be complemented by a team of knowledgeable, friendly and hands-on toy experts.

Hours of Operation: Monday to Friday 9:30am - 9:00pm, Saturday 9:30am - 6:00pm and Sunday 11am -5:00pm.

Grand Opening celebrations are November 14 -15, visit for details.

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