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Family Matters

What’s So Great about the Perfect Fit? More than you think!

November 1st, 2014

By Sheena Johnson

We've all heard the stats that say that somewhere around six out of every 10 women are wearing the wrong size bra.

Most women do not know that there is a BIG difference between shopping at the mall or department store for intimates, and shopping at a professional boutique. There is a misconception out there that has women that haven’t shopped in a boutique before assuming the styles there are overpriced and impractical.

To do that, first we have you look at the fit of the bra(s) you wear most often – your everyday basic. Let’s determine how practical the fit is.

Looking at yourself in a mirror, and take notice of where and how it sits on your chest

  • A proper fitting bra will sit parallel to the floor around your ribcage (even when you lift your arms), and square on your shoulders. The band will be comfortably snug, on the loosest or middle hook and eye setting. Shoulder straps will fit snug and will not move around as you move your arms.

Now look at the fit of the cup – is it gaping or do you have breast tissue popping out of the top?

  • A proper fit, generally regardless of the style of bra (plunge, balcony, full cup) will encompass and support all your breast tissue, and will sit smoothly against your skin without puckering or pinching.

Knowing these signs of a proper fit, you should be able to determine pretty quickly if you have a size that is working for you or not. If you find you do not, the next thing to know is size conversation. Most women who are wearing the incorrect size bra are wearing too large a band and too small a cup. If you are small chested, you assume you’re an A or B cup, if you’re average, a C cup, and if you’re large chested you assume you are a D, DD, or DDD. At a proper fitting you will find out that a few other measurements come into play when determining proper bra size.

The first measurement your fitter will take is around your ribcage for your proper band size. We never add inches to that measurement; your size is exactly what it is on the tape. You will likely fall somewhere in between 26-44 inches. If you are an even number, that’s where you start. If you are an odd number, typically you will want to round up one. Next, we will do another two measurements to determine your approximate cup size, from one armpit to the other. From there we will be able to bring you a few styles to see if we need to adjust size or style to work best on your shape.

The conversion from department store brands and ours is pretty consistent for most women. If you are wearing a 36C in your best fitting bra, but you find your real ribcage measurement is 34, you can expect to be closer to a 34D (as you go down band sizes, you will have to go up in cup sizes). If you measure your band to actually be a 32, try a 32E and if you measure it to be a 30 instead, try a 30F. Notice we missed the DD and DDD sizes? A DD equals an E cup, and a DDD equals an F cup. Some brands offer in between cup sizes, like AA, DD, FF, GG, HH, and this is because more options make for a closer fit.

Other factors in determining the best fit for you comes down to material and bra style. Just because you find the right size does not mean every bra in that size will work. Depending on your age, the density of your breast tissue, and specific sensitivities, certain fabrics and styles will work better than others. That’s why it’s important to shop in a store that does not limit your options in styles and brands.

Finding the perfect fit is a delicate process that professional fitters know inside out. Another big plus to investing your time and money in boutiques is because a fitter can immediately focus on your personal needs just by seeing your body shape. This quickly cuts down on your time in the fitting room, and the aggravation most women feel when bra shopping.

Finally, the misconception that boutique bras will be overpriced, but did you know mass produced and cheaply made products are often marked up more than any other? Boutiques offer products that are not mass produced, so quality is outstanding in comparison. For example, one brand only ever cuts materials for its bras in 100’s, meaning 100 pieces of fabric at a time instead of thousands. This ensures that the bottom piece of fabric is exactly the same size as the top. When using up to 50 pieces of finely cut fabrics to construct one bra, these little things add up to something big: the perfect fit.

What goes into the perfect fit? As you can see, a whole lot more than you might think! Reconsider how you shop for bras, invest in your everyday comfort, and be your own beautiful!

Tags: advice, girls, Moms

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