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The Local Profile - EDM

A "Mom" of All "Trades" - Nicola Doherty

April 30th, 2014

It seems like Nicola Doherty has her hands in everything! We are very lucky to have recently added her to OUR team but she does so much and is such an inspiration to us. We wanted to share all the things she does locally - she's setting a kick butt example to her children and to all of us.

What are some of the “hats” you wear? 

Firstly I'm the mama to three kids, James, Madeline and Beatrice and the wife to Graham. 

I run a couple of businesses and love to run events helping women.  

The businesses I run/own include: 

Entrepreneur MomNow, Edmonton 

www.cultivatedigitalmedia.com

I co-produce Urban Mommy Expo with Allison Anderson from Teagan Photography http://www.urbanmommyexpo.com/  http://teaganphotography.myfotojournal.com/ 

And work with the gals from Edmonton's Child Magazine!

What’s your background? Previous employment? 

In my life before kids I worked in Human Resources, but I've been doing my own thing longer, and I love it!! 

What drove you to start EmomNow in Edmonton? 

Connie from Modern Mama approached me just over 2 years ago. EMomNow started in Vancouver as an online magazine. I loved the idea of having something online that busy entrepreneurial moms could read and learn from. There are lots of resources out there on the web, but nothing that moms that have thirty seconds to read before the three yr old needs a glass of water... right now.  

How long have you been doing it? 

Sprogs is turning 4 in September, and we'll be doing our forth Urban Mommy Expo is happening on October 25th. Entrepreneur Mom Now Edmonton is 2.5 and I've been working for Gryphon Publishing for a year. 

What was the first thing you did to promote it? 

Back 4 years ago facebook for business was relatively new, so I used Facebook for everything. Social Media has changed so much since then, and Facebook has made it impossible for small business. You can usually find me on Twitter now.

My first print ad was in Urban Infant magazine. It's funny how I'm now working at Urban Infant for Gryphon Publishing. 

What are some of the challenges you’ve faced?

Time. Time and lack of sleep and "alone time." As a mother you tend to put yourself last, but add a business on top of that, and your personal health and urm... grooming, and to be honest, housework get neglected. It's for the greater good right??

Did you have anyone help you along the way? 

I have a crazy supportive husband who tries to make his stubborn wife take time for herself so she doesn't get scurvy or die from trying to do too much. Edmonton has an incredible supportive community, having other moms to "get" what you're trying to accomplish (world domination) and the challenges on the way has been really helpful. 

What has been a memorable moment along your journey?

There's been so many. The opportunities to meet incredible people and be a part of such a great community, and I've met some of my closest friends on my journey. Oh, all those things and go on TV which was a childhood dream. 

Has anyone ever said “You should just quit” – what did you say to the naysayers? 

Yes. Plenty of times in the past and in the present. Owning your own business isn't a get rich quick plan, especially when your schedule revolves around your kids. My kids are my number one priority so I don't have 8 straight hours to work... or sometimes a moments peace. As we know, that's not an entrepreneurial mom problem, continuous thought processes don't happen when there are littles in the vicinity. 

It's weird for people who are on the  outside of entrepreneurship to understand why people would actively slog away at something so long for little in return in the short run, but entrepreneurs brains aren't able to think like that. Or we would quit. 

What’s your vision? Where do you see your business in 5 years? Paint us a picture.

World domination, and to be the Czar of the world. 

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