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The Local Profile - EDM

Relax....Box Social's Got You Covered

May 27th, 2014

We've recently had the opportunity to work closely with Deanne from Box Social Event Planning. Her ingenuity has come in handy and she's always right there willing to help. And who couldn't use a little help when planning an event? The internet can only help so much and some people just do not have the time. That's where Box Social Event Planning comes in - A local gal ensuring that the details (big or small) are taken care of so that you can do what you’re supposed to; relax and enjoy!

What are some of the “hats” you wear? 

I am a wife to an amazing and supportive Husband and a Mom to two funny, sweet, and loud little boys named Jack & Gavin.

I own Box Social Event Planning. Most of the events I do are for families or children such as birthday parties and special events at Java Mama in St. Albert. I also organize the Kids Play Events at Kingsway Mall. These events are the last Wednesday of every month and feature a new activity each time. Most recently I have been asked to help plan some pretty awesome events with Edmonton’s Child Magazine which I am so excited about! 

What’s your background? Previous employment? 

I attended MacEwan in their Business and Insurance Program and spent a short amount of time afterwards at an insurance brokerage before getting pregnant and starting my dream job as a Mom.

What drove you to start Box Social Event Planning? 

Growing up I was always organizing events for kids. I used to organize kids dances at my community hall, helped run early dismissal programs, as well as other programs for young kids. After I became a Mom I saw an opportunity to start a business where I could create these events while bringing my own children along with me. My first priority is being a Mom so having the flexibility to make my own hours is essential.  

How long have you been doing it? 

I am coming up on my first business birthday! 

What was the first thing you did to promote it? 

I am a huge advocate for using social media to promote any small business. I absolutely love Twitter and probably spend a bit too much time on it. I absolutely love the Edmonton Twitter community. People are so eager and willing to help out other small businesses.

I have also found that belonging to the Entrepreneur Mom Now Network to be useful in promoting my business. This is a great group of smart and talented women. Nicola Doherty, who organizes everything, is always putting on great networking events, tweet chats, and webinars that have been a great help in growing my business. Meeting other Moms in business is fantastic because they are ok with you responding to emails at midnight. Most of the time that is when they have time to return your email! They also get why meeting at a place like Java Mama or Cafe O’Play is the only way to get things done when you are meeting with your kids! 

What are some of the challenges you’ve faced? 

Turning my brain off. If I am working on a big event or I am doing a theme that I have not done before I do not sleep very much. That makes waking up and being a good parent hard some days.

Did you have anyone help you along the way?

My husband has been amazing through all of this. He is great at taking the kids if I need help. He runs his own business as well as being a Teacher so he was very helpful when I was just starting out. He is also helpful when I need some muscles to carry all my huge bins of decorations. 

Donna from Java Mama has also been amazing during my start up. As soon as I told her the idea for “Box Social Event Planning” she was on board with me doing events and Birthday Parties at Java Mama. I am grateful for her support and for fueling my coffee addiction.

What has been a memorable moment along your journey? 

I love helping a client create their perfect event. Most of my clients are busy and so I help to alleviate some of the stress that comes along with having an event. The best part is seeing them enjoying the party and their guests without them worrying about the clean up after the party. 

Has anyone ever said “You should just quit” – what did you say to the naysayers? 

I am pretty stubborn. If someone were to tell me I should quit it would probably push me more to succeed.

What’s your vision? Where do you see your business in 5 years? Paint us a picture. 

In 5 years both of my boys will be in school all day. I am looking forward to spending that time to really grow my business. But for now I am loving the work/life balance that I have created. Even if it means staying up until midnight doing sketches of dessert tables!

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